Leonard's: More Merchandise For Less Money

Dublin Core

Title

Leonard's: More Merchandise For Less Money

Description

This is an advertisement for Fort Worth's Leonard's Shoes from the Skiff in 1943. The advertisement is an example of the contradicting ideologies about women during WWII. Leonard's tried to appeal to the feminine women, suggesting that beauty and femininity means comfort and acceptance by men.

Creator

TCU Skiff

Source

"Leonard's: More Merchandise for Less Money," Advertisement, The Skiff, October 15, 1943, Special Collections, Mary Couts Burnett Library, TCU.

Date

October 15, 1943

Format

JPEG

Files

Kandris Leonards Ad 1943 10 15_0010.jpg

Collection

Citation

TCU Skiff, “Leonard's: More Merchandise For Less Money,” Horned Frogs At War, accessed December 1, 2021, https://frogsatwar.tcu.edu/items/show/23.